The Implication of Communication Framework towards The Selayah Keringkam as a Form of Communication

The role of communication in embroidery has increased through the diversity cultural or heritage. Motif textile possess an important communicative as extension spoken and written language. This research focuses on motif Selayah Keringkam a content to be delivered channels, 4C’s Effective Communication that consists Comprehension, Connection, Credibility Contagiousness. Mix methods have been using this study by distributing 50 set questionnaires in-depth interview session with related authorities. Conceptual framework aims position among tourist raise awareness product.